Basic Attention (BAT)

Advertising

Basic Attention is used in a blockchain-based digital advertising platform where advertisers pay publishers and users for their attention. It helps advertisers get better returns by targeting engaged users.

User Rewards

Users earn Basic Attention tokens by viewing ads and can use these tokens to support content creators or access services.

Publisher Incentives

Publishers receive tokens as payment for their content and can incentivize users to download apps or engage with their platforms.

Cross-Platform Use

Basic Attention can be used inside various browsers and messaging apps, expanding its ecosystem beyond just one platform.

Web3 and Gaming

BAT is integrated into Web3 apps, gaming, and decentralized payment systems, helping power the future of the attention economy with privacy-focused and on-chain payments.

Pros

• Rewards users for attention by giving BAT tokens when they view ads on the Brave browser.
• Supports content creators and websites directly through token tips or payments.
• Available on most major crypto exchanges, making it easy to buy and sell.
• Operates on the Ethereum blockchain, ensuring wide compatibility.
• Has partnerships with companies like Uphold, DuckDuckGo, and Dow Jones Media Group.
• Helps improve digital advertising by reducing intermediaries and protecting user privacy.

Cons

• Depends heavily on the adoption of the Brave browser, which competes with popular browsers like Chrome and Firefox.
• Smaller community compared to bigger cryptocurrencies.
• Being an Ethereum-based token, it can face high transaction (gas) fees at times.
• Faces strong competition in the digital advertising space from established players.

Founders

Basic Attention was founded by Brendan Eich and Brian Bondy. Brendan Eich is known for creating JavaScript and co-founding Mozilla and Firefox. Brian Bondy is a lead developer and co-founder of Brave, the company behind Basic Attention.

Institutional Investors

Grayscale Basic Attention Token Trust is a key institutional investor. It offers a way for investors to gain exposure to Basic Attention tokens (BAT) through a security product without directly holding the tokens.

Individual and Retail Investors

Many individual investors buy BAT through traditional brokerage accounts or crypto exchanges. These investors participate by purchasing BAT tokens to support the Brave browser ecosystem or for trading purposes.

Crypto Funds and ETFs

Some crypto funds and ETFs include BAT as part of their portfolios, providing diversified exposure to digital assets including Basic Attention.

Community and Project Supporters

Early supporters and users of the Brave browser and BAT ecosystem also hold tokens, contributing to the token’s distribution and adoption.

Halal Status

Basic Attention is halal. It aligns with Shariah guidelines because it operates as a utility token within a transparent digital advertising platform, avoiding interest (riba) and excessive uncertainty (gharar). Users earn tokens by viewing ads, and the system supports fair value exchange without prohibited elements.