
World Liberty Financial (WLFI)
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Overview
World Liberty Financial (WLFI) is a U.S.-based crypto project building a bridge between traditional finance and on-chain tools. The platform combines a governance token (the WLFI token) with a fiat‑backed stablecoin called USD1 and a growing set of services designed for everyday payments, lending, and institutional adoption. In simple terms, World Liberty Financial wants to make crypto feel like modern banking: fast, digital, and usable by businesses and individuals around the world. Its products run across multiple networks today and the team has floated the idea of a dedicated World Liberty Financial blockchain in the future to improve speed, fees, and compliance features. (worldlibertyfinancial.com)
The project gets extra attention because of its high‑profile backers and a strategy centered on the U.S. dollar. USD1 is marketed as a “digital dollar” for payments and settlement, while the WLFI token powers community governance of certain protocol choices. For readers tracking the WLFI price, remember that live market data appears in the dynamic module on this page; the sections below focus on how the network works and where it’s headed. (worldlibertyfinancial.com)
Price, Market Position, and Liquidity
As of 10/14/2025 16:00 UTC, World Liberty Financial (WLFI) trades at $0.143 with a +0.79% move over the last 24 hours.
The market capitalization stands at $4.1B, placing it at rank #43 by market value.
Daily trading volume is $298M. World Liberty Financial (WLFI) has moved -23.12% over the past seven days and -32.30% across the last 30 days.
History & Team
World Liberty Financial started in late 2024 as a governance‑driven DeFi initiative and quickly evolved in 2025 with a formal team, major investors, and a stablecoin launch. The company lists Donald J. Trump as Co‑Founder Emeritus, and Eric Trump, Donald Trump Jr., and Barron Trump as co‑founders, alongside early crypto entrepreneurs Zak Folkman and Chase Herro and the Witkoff family (Steven, Zach, and Alex Witkoff). Zach Witkoff is widely cited as a co‑founder and operational leader, with updated titles on the official team page noting compliance footnotes for “emeritus” roles. (worldlibertyfinancial.com)
Media reporting in March 2025 described how the Trump family assumed control of key business entities tied to WLFI’s fundraising, with an unusual revenue‑sharing structure for a DeFi project. This structure and the token’s early non‑transferable design drew debate about centralization and governance. (reuters.com)
Notable investors and partners reported in 2025 include:
- Justin Sun, who publicly said he invested tens of millions of dollars in WLFI and later complained his tokens were frozen during the rollout of trading.
- DWF Labs, which announced a $25 million private purchase of WLFI governance tokens and a U.S. expansion tied to the deal.
- MGX, an Abu Dhabi–linked fund that used USD1 for a $2 billion investment into Binance, highlighting USD1’s role in large transactions.
- Aqua 1 Foundation, a UAE‑based group that said it acquired $100 million in WLFI tokens. (reuters.com)
The company has also announced consumer‑facing plans like a crypto debit card, with pilots discussed in late 2025 conference appearances. (reuters.com)
Technology & How It Works
World Liberty Financial runs today on established chains, with USD1 live as a multi‑chain stablecoin and WLFI issued as an ERC‑20 governance token. The team describes a product trio: the USD1 stablecoin for payments, the WLFI app for deposits/spending, and a Lend & Borrow module for on‑chain credit—some features live now, others marked “coming soon.” For cross‑chain movement, WLFI integrated Chainlink’s CCIP to move USD1 between networks in a controlled way. (worldlibertyfinancial.com)
USD1 aims to feel like cash in a wallet but on a blockchain. It is issued at a 1:1 peg and claims reserves in dollars and U.S. government money market funds, with monthly attestations. USD1 settles in seconds, is built for businesses and developers, and is positioned for both DeFi integrations and real‑world commerce. (worldlibertyfinancial.com)
On governance, the WLFI token controls certain decisions in the “WLF Protocol” but does not grant rights to company revenues or protocol fees. In the U.S., early WLFI sales targeted accredited investors and used KYC, with transferability initially disabled by design. A community vote in July 2025 approved enabling transfers, followed by a staged unlock process and trading kickoff in early September 2025. The project also runs a public forum for proposals, ranging from vesting changes and buyback‑and‑burn ideas to a future, dedicated “Liberty Chain” to host core rails. (worldlibertyfinancial.com)
Tokenomics & Utility
World Liberty Financial tokenomics center on two assets with different roles:
WLFI token: a governance token used to propose and vote on protocol matters. The token began as non‑transferable and without economic rights. Holders approved transferability in mid‑2025, and early purchasers received an initial unlock when trading began, with remaining allocations subject to further community votes and schedules. Proposals in the forum discuss supply reductions (burns), linear vesting, and giving utility to still‑locked tokens (for example, using them as collateral within WLFI‑run vaults). (worldlibertyfinancial.com)
USD1 stablecoin: a dollar‑pegged token meant for payments, settlements, and DeFi integrations. USD1 is redeemable 1:1 (per issuer statements), supported on multiple networks, and integrated with cross‑chain infrastructure via Chainlink to improve mobility across ecosystems. In practice, USD1 is the “money leg” of the platform, while WLFI acts as the community control lever. (worldlibertyfinancial.com)
In short, the WLFI token’s utility is governance of the WLF Protocol—deciding on unlocks, technical direction, community programs, and proposed mechanics—while USD1 is the transactional asset for payments, liquidity, and integrations. When people discuss the WLFI price, they’re referring to market demand for governance influence and expectations about the ecosystem’s future utility as outlined in these votes and proposals. (worldlibertyfinancial.com)
Ecosystem & Use Cases
World Liberty Financial is building an ecosystem that tries to meet both crypto‑native and mainstream needs:
Payments and settlement: USD1 is positioned for fast, global transfers with transparent reserves and multi‑chain support. Coinbase’s listing of USD1 in August 2025 opened a regulated on‑ramp for U.S. users and institutions. (nasdaq.com)
DeFi rails: The roadmap includes a Lend & Borrow module so users can supply assets, borrow against holdings, and monitor a health factor—functionality similar to popular DeFi money markets. Forum proposals reference Aave v3–style risk controls and vault designs. (worldlibertyfinancial.com)
RWA tokenization: Executives have discussed tokenizing real‑world assets like real estate, oil, gas, cotton, and timber, pointing to a broader vision for trade finance and asset markets on-chain. (reuters.com)
Commerce and cards: The team has announced a debit card program to connect on‑chain balances with everyday spending, beginning with pilot programs and rolling out more widely afterward. (reuters.com)
Interoperability: With Chainlink CCIP and bridging tools on the site, USD1 and WLFI can be moved between supported networks, improving liquidity and developer options. As plans evolve, community members have floated a native World Liberty Financial blockchain to further optimize fees and compliance. (prnewswire.com)
As the ecosystem grows, expect integrations across World Liberty Financial DeFi, NFTs, gaming, and merchant tools, with USD1 as the unit of account and WLFI as the governance layer that steers upgrades and partnerships. (worldlibertyfinancial.com)
Advantages & Challenges
Advantages often cited by users and media:
- Brand reach and partnerships: High‑profile backers and institutional relationships have helped WLFI attract capital, listings, and media coverage. USD1’s Coinbase availability strengthened U.S. access, and PR around Chainlink CCIP added cross‑chain credibility. (nasdaq.com)
- DeFi–TradFi bridge: The roadmap targets payments, lending, and RWA tokenization, aiming to serve both institutions and retail with a dollar‑centric design. (worldlibertyfinancial.com)
- Multi‑chain foundation: Running on major networks from day one gives developers and users more connection points and tooling. (worldlibertyfinancial.com)
Challenges to watch:
- Governance and centralization debates: Early control and revenue‑sharing structures drew scrutiny from analysts who expect DeFi projects to be more decentralized. Decisions about unlocks, burns, and vesting remain active governance topics. (reuters.com)
- Politics and perception: Involvement of political figures increases attention and can bring controversy that projects without that spotlight rarely face. Reports have also surfaced about investor disputes, such as claims of frozen allocations. (reuters.com)
- Impersonation and scams: As with most high‑profile launches, scammers have impersonated the brand on social media. The team’s forum has posted reminders about official domains and safe channels. (timesofindia.indiatimes.com)
Where to Buy & Wallets
If you’re researching where to buy WLFI, availability now includes both centralized and decentralized venues. After the community vote enabled transferability, WLFI spot trading began in early September 2025, with exchanges and DEXs rolling out support. Coverage from industry outlets highlights OKX TR for spot trading and derivatives listings like WLFI/USDT perpetuals on Binance and Bybit in select regions. Always check availability and eligibility in your jurisdiction. (ccn.com)
For USD1, the clearest entry point for many U.S. users is Coinbase, which supports USD1 on Ethereum with standard transfer and custody flows. Developers and institutions can also mint or bridge USD1 via the project’s site and integrated partners. (nasdaq.com)
Wallets: Because WLFI and USD1 are EVM‑compatible assets, common wallets that support Ethereum and other EVM chains work well (for example, hardware wallets and leading browser wallets). The World Liberty Financial site also provides a bridge tool to move tokens across supported networks. When interacting on DEXs, verify contract addresses from official channels to avoid look‑alikes. (worldlibertyfinancial.com)
Regulatory & Compliance
World Liberty Financial markets WLFI as a governance‑only token with no economic rights, and early U.S. participation was limited to accredited investors with KYC checks. The project’s terms explain that WLFI governs parts of the WLF Protocol and is distinct from the corporate entity operating the platform. Transferability was disabled at launch and later enabled in stages following a community vote; vesting and unlocks continue to be set by governance. Community posts discuss U.S. private‑offering frameworks (such as Reg D/Rule 144) and offshore sales (Reg S) to explain lockups and resale limits. (worldlibertyfinancial.com)
USD1’s exchange support indicates it passed the listing reviews of major platforms. At the same time, WLFI’s unusual governance and ownership structure has been a focus of business press coverage, which is normal for a high‑profile project operating in a fast‑moving regulatory environment. (nasdaq.com)
World Liberty Financial halal and WLFI shariah compliant: As of October 6, 2025, World Liberty Financial does not publish a Shariah certification for WLFI or USD1 on its official materials. USD1’s issuer states the stablecoin’s reserves include dollars and U.S. government money market funds—reserve assets that typically earn interest—so formal “WLFI shariah compliant” status has not been publicly confirmed. Readers who invest according to Islamic finance principles should look for an explicit certification or fatwa before treating the project as halal. (worldlibertyfinancial.com)
Finally, World Liberty Financial regulatory status can differ by jurisdiction, and some services (like specific exchange listings or card programs) are available only in approved regions. The project notes it may voluntarily apply KYC/AML standards even when not strictly required under certain laws. (worldlibertyfinancial.com)
Future Outlook
Several roadmap items and partnerships point to what comes next:
- Payments at the point of sale: The team announced a debit card program to let users spend crypto balances for everyday purchases, with pilot programs targeted before wider rollout. (reuters.com)
- Cross‑chain scale: With CCIP and bridges already in place for USD1, the team can add networks or move toward a dedicated World Liberty Financial blockchain if governance approves, aiming for lower fees and built‑in compliance tooling. (prnewswire.com)
- DeFi credit: The Lend & Borrow module and forum proposals around collateral use for WLFI suggest that borrowing against holdings could anchor liquidity and deepen utility across the ecosystem. (worldlibertyfinancial.com)
- Institutional flows: Reported use of USD1 in large transactions (such as an Abu Dhabi fund’s investment into Binance) and listings like Coinbase can help expand USD1’s reach to businesses, payment processors, and fintech apps. (reuters.com)
If these pieces come together, the WLFI token’s governance power could matter more over time, as holders help choose unlock schedules, network integrations, and new features that influence demand, utility, and—indirectly—the WLFI price narrative that traders watch. (worldlibertyfinancial.com)
Summary
World Liberty Financial blends a governance token (WLFI) with a dollar‑backed stablecoin (USD1) to build a practical, U.S.‑centric crypto platform. The roadmap targets payments, lending, RWA tokenization, and cross‑chain mobility, with a strong push to make stablecoins useful in daily life. The project’s team and investors include well‑known names, which raise both visibility and scrutiny. From a technical angle, USD1 emphasizes reserves and interoperability, while WLFI focuses on community control of protocol choices. As governance decisions shape vesting, supply mechanics, and new integrations, both builders and traders will watch how those choices affect product adoption and the ongoing WLFI price narrative. For users, the big idea is simple: a clear, dollar‑based path to use crypto for real things—backed by a community that can steer where the platform goes next. (worldlibertyfinancial.com)
Description
#43
World Liberty Financial is a decentralized finance protocol started in 2024, backed by Donald Trump’s family, offering the $WLFI token and a proposed stablecoin called USD1, and using Aave infrastructure for lending and borrowing.
Sector: | Asset Management |
Blockchain: | Ethereum |
Market Data
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Uniswap V3 (Ethereum) | 11K | 2K/2K |
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