Launch Coin (LAUNCHCOIN)

Overview

Launch Coin (LAUNCHCOIN) grew out of Believe, a platform for creating cryptocurrency tokens through social-media posts. Believe connects an idea shared on X to a token on Solana. A creator can give the token a name and ticker, while the platform handles the technical work of launching it. This approach made token creation easier for people who wanted to build a community around a project, product, or online identity. (defillama.com)

Launch Coin is also an earlier name in a longer token history. The asset began as PASTERNAK, was renamed LAUNCHCOIN, and moved to a new Solana token called BELIEVE in October 2025. The old LAUNCHCOIN token and the successor BELIEVE token have different mint addresses. Believe said it would stop supporting the old token after the upgrade period; exchanges that completed the swap likewise moved to BELIEVE. (threadreaderapp.com)

History & Team

From Clout to Believe

Entrepreneur Ben Pasternak launched PASTERNAK on Solana in January 2025. It was linked to Clout, the token-launch project he founded. Clout later became Believe, and PASTERNAK took the LAUNCHCOIN name as the platform placed more focus on simple token launches. Pasternak remained the central public figure associated with the platform and its token changes. (burwick.law)

On October 15, 2025, Believe announced an upgrade from LAUNCHCOIN to BELIEVE. The announced exchange rate was one BELIEVE for one LAUNCHCOIN. Believe opened an upgrade period followed by a final claim period. Exchanges handled tokens held on their platforms under their own swap procedures. KuCoin, for example, reported that it had completed its conversion by October 31, 2025. These dates mark the shift from Launch Coin as a supported ecosystem token to BELIEVE as its successor. (threadreaderapp.com)

The project’s October announcement identified an allocation for early investors but did not name those investors. It also set aside tokens for contributors and foundation initiatives. Those groups became part of the successor token’s distribution plan, rather than the original LAUNCHCOIN supply. (threadreaderapp.com)

Technology & How It Works

A social post becomes an on-chain token

Believe combines an X-based launch process with Solana’s token system. In the platform’s launch model, a user posts or replies with the @launchcoin account, a proposed ticker, and a name. The platform reads the request and creates a token on Solana. A token’s mint address identifies the specific asset on-chain, even when another token has a similar name or symbol. (defillama.com)

Solana holds a token’s supply information in a mint account and tracks balances in token accounts linked to wallets. SOL, the network’s native currency, pays transaction fees. These shared network rules let wallets and applications transfer Solana tokens without each project building its own blockchain. The X post starts the launch process, while the resulting token and its transfers are recorded on Solana. (solana.com)

Believe has used automated liquidity tools for tokens launched through the platform. Its published terms describe a Solana-based interface connected to a protocol with liquidity-pool contracts. The terms also describe separate fees associated with the platform, the token creator, and the liquidity-pool deployer when someone buys or sells a creator token through the interface. That fee model concerns tokens created on Believe; it is distinct from the token supply and distribution rules for LAUNCHCOIN or BELIEVE. (believe.app)

The original LAUNCHCOIN mint address was Ey59PH7Z4BFU4HjyKnyMdWt5GGN76KazTAwQihoUXRnk. The BELIEVE mint address is BLVxek8YMXUQhcKmMvrFTrzh5FXg8ec88Crp6otEaCMf. These addresses distinguish the two stages of the project’s token history more reliably than their names alone. (solscan.io)

Tokenomics & Utility

Original supply and the BELIEVE upgrade

Launch Coin’s stated supply was one billion LAUNCHCOIN. Believe’s October 2025 upgrade introduced BELIEVE with an initial supply of about 1.33 billion tokens. Holders exchanging eligible LAUNCHCOIN received BELIEVE at the announced one-to-one rate; the new supply also included allocations intended to support the platform’s future work. Believe said unclaimed upgrade tokens would be burned after the claim process. (bitmart.zendesk.com)

The announced BELIEVE distribution assigned 17% of the new supply to current and future contributors, 5% to early investors, and 3% to foundation initiatives. Contributor tokens were set to vest over four years after a one-year lock. Investor tokens had a one-year lock, while the foundation allocation could enter circulation immediately. Vesting spreads a token allocation over time instead of releasing it all at once. (threadreaderapp.com)

LAUNCHCOIN’s main role was its connection to the Believe launch ecosystem. BELIEVE carried that ecosystem identity into the new token. The platform’s documented creator-fee arrangement offers a separate incentive: people who launch tokens may receive a share of fees generated by activity in their own creator tokens. The distinction matters because creating or trading a token through Believe and holding the platform’s token are different activities. (believe.app)

Ecosystem & Use Cases

Creators, communities, and projects

Believe’s simplest use case is turning a public idea into a token that a community can find and transfer. A creator can attach a token to a product concept, online project, or shared theme without writing Solana token code. The social post provides a visible starting point for discussion; the blockchain provides a record of the token and its holders. (believe.app)

The model can also give a creator an ongoing connection to activity around their token. Believe’s interface terms describe creator fees on transactions made through the platform. Those fees differ from a one-time token sale: they arise from use of the platform’s trading interface. For a small project, this creates a way to launch a community asset and receive platform-defined fees without first arranging a traditional token deployment. (believe.app)

Believe saw substantial early use. Binance Research recorded more than 27,000 tokens launched by May 29, 2025. That historical count shows how easily people could create tokens through the social-post model. It also shows why the platform’s ecosystem is broader than LAUNCHCOIN itself: each creator token has its own name, mint address, and community. (public.bnbstatic.com)

Advantages & Challenges

Believe’s clearest advantage is a short path from an idea to a Solana token. The platform takes care of steps that would otherwise require technical knowledge, while a familiar social-media post helps people explain what they are creating. Solana’s common token standards then make the result usable in compatible wallets and applications. Creator fees offer another way for a project to stay connected to activity around its token. (public.bnbstatic.com)

That ease of creation also shapes the platform’s main challenges. A large number of launches can make it difficult for any one project to build a lasting community. A token can be created quickly, but a useful product, clear purpose, and continued participation take longer to develop. Binance Research noted this tension between open access and the crowded set of tokens produced by launch platforms. (public.bnbstatic.com)

The move from LAUNCHCOIN to BELIEVE added another challenge: holders and exchanges had to follow a token swap, a new mint address, and revised distribution rules. The change also prompted a U.S. civil lawsuit concerning representations about the tokens and their migration. Those allegations remain part of a legal proceeding rather than established findings about the project. (threadreaderapp.com)

Where to Buy & Wallets

BELIEVE is available on KuCoin and Gate, which supported the successor token following the LAUNCHCOIN migration. BELIEVE has also appeared on Solana-based decentralized trading venues. KuCoin no longer accepts deposits or withdrawals of the old LAUNCHCOIN token. The relevant asset for an exchange listing or wallet transfer is therefore identified by both its ticker and Solana mint address. (kucoin.com)

Phantom and Solflare are wallets that can receive Solana-based tokens. A wallet gives its user a Solana address, while the token’s mint address tells an application which asset to display or exchange. Keeping those two kinds of address separate helps explain how one wallet can hold SOL and multiple project tokens, including BELIEVE. (help.phantom.com)

Regulatory & Compliance

Believe’s token-launch and trading features operate within legal rules that vary by jurisdiction. In the United States, the IRS treats digital assets as property for federal tax purposes; sales and exchanges can create reportable transactions. In the European Union, the Markets in Crypto-Assets framework sets authorization rules for businesses providing covered crypto-asset services. These rules address activities involving digital assets and service providers rather than giving every token the same legal classification. (irs.gov)

A civil class-action complaint filed in the U.S. District Court for the Southern District of New York on March 23, 2026, names Ben Pasternak, B24, Inc., and the Believe Foundation. It makes allegations concerning PASTERNAK, LAUNCHCOIN, and BELIEVE, including the 2025 migration. A July 2026 case update reported that proof of service had been filed. The complaint is an account of the plaintiffs’ claims, not a court ruling on them. (burwick.law)

Launch Coin has no established Sharia-compliant or halal designation in the project materials examined. Its connection to a platform for creating and trading tokens does not, by itself, settle an Islamic-finance assessment. Such an assessment would examine the asset’s purpose and the activities around it under principles concerning interest, excessive uncertainty, and gambling. (believe.app)

Future Outlook

Launch Coin’s lasting place in the ecosystem is tied to what Believe builds after the move to BELIEVE. The platform demonstrated that a social post could serve as a simple starting point for an on-chain project. Its longer-term development depends on whether creators use that starting point to build communities and products that remain active after a token launches. (public.bnbstatic.com)

The BELIEVE upgrade changed the project’s token distribution and gave contributors, early investors, and the foundation defined allocations. Future platform activity will show how those incentives work alongside creator fees and new launches. For readers studying LAUNCHCOIN, the distinction between the original token, the successor token, and the many independent tokens launched on Believe remains the key to understanding the ecosystem. (threadreaderapp.com)

Summary

Launch Coin was the Solana token associated with Believe’s social-media-based launch platform. It began as PASTERNAK, became LAUNCHCOIN, and was succeeded by BELIEVE in 2025. Its story illustrates an approach to token creation that starts with a public post, uses Solana for the resulting asset, and connects creators with communities through the Believe platform. (threadreaderapp.com)