Noise (NOISE)

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Overview

Noise (often styled as Noise Labs or simply Noise) is a crypto project building a new way to “discover and trade trends.” Instead of trading a token’s price directly, Noise turns attention itself—what many people call “mindshare”—into a tradable market. The protocol aggregates real-time attention signals and feeds them into perpetual-style markets where users can take long or short positions on how attention toward a project, narrative, or theme is shifting. The website and social channels summarize this vision in a short promise: discover and trade trends. (noise.xyz)

At a high level, Noise belongs to a growing category sometimes described as InfoFi or AttentionFi: systems that quantify information or popularity and make it tradable. In practice, that means Noise focuses on measuring what people are talking about and acting upon in crypto—then offering markets whose prices reflect those changing attention levels in real time. Public materials emphasize that the app connects to a decentralized protocol on public blockchains and is accessed with a non-custodial wallet. (noise.xyz)

What makes Noise different

• It prices attention itself, not just asset prices, creating a complementary market alongside spot and derivatives.
• It integrates high-frequency attention data into on-chain trading, aiming for a real-time experience.
• It frames trend discovery and execution inside one interface, rather than sending users to separate analytics and trading apps. (theblockbeats.info)

History & Team

Noise Labs, Inc. is a Delaware corporation founded in 2024 and based in New York. Public filings list the company’s New York address and identify Gabriel Perez Carafa as an executive officer and director. Crunchbase also describes him as Noise’s co‑founder and CEO. (streetinsider.com)

Hiring posts and the careers page describe a compact, in‑person team in SoHo, New York, where “everyone either ships code, designs, or talks to users.” Several job listings note eight full‑time employees, fully in‑person in NYC, and highlight a culture of fast iteration and product craftsmanship. (noise.xyz)

On the financing side, industry coverage points to a seed round recorded in mid‑2025 via SEC filings. Community and database pages additionally mention Anagram and Figment as investors in Noise Labs. While these sources are secondary, they align on timing and investor names. (theblockbeats.info)

Technology & How It Works

Noise has two pillars: high‑frequency attention measurement and on‑chain trading.

Attention feeds and “mindshare” pricing

Noise surfaces “mindshare”—a numerical representation of how much attention a project or theme is receiving—using real‑time data pipelines. External reporting notes that Noise has used a third‑party oracle (Kaito’s “mindshare” feed) to bring attention signals on‑chain at a rapid cadence. The attention numbers then serve as the reference point for tradable contracts. (theblockbeats.info)

Perpetual‑style markets on public blockchains

On the trading side, Noise exposes perpetual-style markets that let users go long or short on attention trends, with reports indicating leverage up to 5× during testing. Crucially, Noise’s website stresses that the user interface connects to a decentralized protocol on public blockchains; the company does not control trade execution. In other words, you use your own wallet to interact with the protocol, and the interface simply helps you route transactions. (noise.xyz)

Real‑time performance and chain choice

Noise has experimented on MegaETH, a high‑performance Ethereum L2 known for very fast block times on its public testnet in early 2025. This choice fits Noise’s goal of near real‑time attention pricing and execution, given MegaETH’s low-latency environment. While chain deployments can evolve, the testnet phase illustrates the team’s performance targets. (theblockbeats.info)

Wallets and non‑custodial access

Users access the protocol with a non‑custodial wallet. The company’s Terms explain that Noise does not hold user assets; it provides a means to access the protocol, and your wallet relationship is with the wallet provider. This design keeps custody and signing in the user’s hands while the interface focuses on markets and UX. (noise.xyz)

Tokenomics & Utility

As of October 2025, Noise has not publicly released detailed tokenomics or a finalized plan for a token called NOISE. Public articles and community trackers highlight product progress, test deployments, and fundraising, but they do not provide an official token distribution, emission schedule, or governance design published by the team. Some coverage even notes the absence of a points program or airdrop announcement during the test phase. If the project introduces a token in the future, it would likely be used to coordinate incentives, governance, or protocol fees, but specifics are not available in official documentation today. (theblockbeats.info)

What is live or documented instead is the market structure: tradable “mindshare” contracts that mirror attention trends. In this arrangement, the economic action is currently in the contracts themselves (funding dynamics, long/short positioning, and liquidity provision) rather than a separate utility token. (noise.xyz)

Ecosystem & Use Cases

Noise sits at the intersection of data, social activity, and on‑chain markets. That positioning opens several practical uses:

Trading and hedging attention

• Speculating on narratives: Traders can express a view on whether attention toward a project, sector, or storyline will rise or fall, regardless of spot price. This is useful in meme‑driven markets where attention often leads price. (theblockbeats.info)
• Hedging marketing campaigns: Teams experimenting with product launches or announcements could potentially hedge attention risk, balancing out campaigns that might under‑ or over‑perform in the public conversation.

Liquidity and market making

• Liquidity providers and market makers can supply depth to mindshare markets, earning fees or spreads while helping the system discover fair attention-based prices.

Analytics and research

• Builders and analysts can observe attention signals and corresponding positions as a new layer of market information, beyond price and volume. The presence of a live market for attention itself may yield cleaner leading indicators for narrative shifts. (theblockbeats.info)

Noise’s approach overlaps with a broader InfoFi movement that includes mindshare leaderboards, content‑driven incentives, and prediction mechanisms. In that landscape, Noise is one of the first to tie high‑frequency attention feeds to on‑chain perpetual‑style markets. (theblockbeats.info)

Advantages & Challenges

Advantages

• New asset category: By pricing attention directly, Noise gives traders a way to act on the narrative layer that often moves crypto. This can complement traditional spot and perp strategies. (theblockbeats.info)
• Real‑time feel: Testing on fast L2 infrastructure aligns with a goal of low-latency signals and execution, keeping the trading experience close to the speed of conversation. (theblockbeats.info)
• Focused, product‑driven team: An in‑person NYC team emphasizes fast iteration and user‑centered design, which can speed refinement of a novel market type. (noise.xyz)

Challenges

• Data quality and manipulation: Attention is noisy. Systems must filter spam and coordinated shilling while rewarding organic discussion. Any oracle that summarizes social signals faces these hurdles by design. (theblockbeats.info)
• Oracle trust and decentralization: Early reliance on a single oracle source is practical but centralizing. Over time, diversified oracles and robust dispute mechanisms are important to market integrity. (theblockbeats.info)
• New‑market education: Trading “mindshare” is unfamiliar to many users. The interface must teach how attention indices relate to positions, funding, and liquidation in simple terms.
• Information gaps: As of now, there is limited official public detail on a token model, governance process, and long‑term fee design. That can slow third‑party participation until more is published. (theblockbeats.info)

These points complement the commonly noted pros and cons from community FAQs: easy trend discovery, an approachable interface, active social channels—balanced by sparse public detail on token mechanics and a learning curve as users explore new functionality. (noise.xyz)

Where to Buy & Wallets

Noise can be accessed through the official interface at noise.xyz. To use the protocol, connect a non‑custodial, EVM‑compatible wallet such as MetaMask, Rabby, or any WalletConnect‑compatible option. The interface routes your signed transactions to the underlying smart contracts; Noise does not take custody of your assets. (noise.xyz)

NOISE is not available on centralized exchanges. The project has not announced a public token launch or token distribution. Users trade mindshare contracts on the Noise protocol rather than buying a live NOISE token. (theblockbeats.info)

Regulatory & Compliance

Noise Labs, Inc. is a Delaware corporation, and its Terms of Service are governed in the United States, with arbitration specified for dispute resolution and prohibitions related to sanctioned persons and jurisdictions. The Terms also clarify that the website is a user interface for a decentralized protocol; users interact via non‑custodial wallets, and Noise does not control trade execution on-chain. These details frame Noise as a software provider connecting users to a protocol rather than as a custodian or broker. (noise.xyz)

Because Noise enables trading of attention‑indexed contracts, its regulatory treatment will depend on jurisdiction‑specific rules for derivatives, oracles, and non‑spot markets. The Terms place responsibility on users to comply with local law and restrict access by sanctioned persons, which is common across U.S.‑based crypto interfaces. The company’s New York presence and U.S. arbitration language make U.S. considerations especially relevant, while deployment on public blockchains means users may access it from many regions subject to their own regulations. (noise.xyz)

From an Islamic finance perspective, most interpretations evaluate permissibility by asking whether a product involves excessive uncertainty (gharar) or gambling (maysir). Trading mindshare contracts centers on speculation about shifts in attention rather than ownership or exchange of tangible goods or clearly defined usufruct. Because the payoff depends on future, uncertain sentiment and can include leverage and short positions, many scholars would view it as not aligning with shariah principles. Public materials do not indicate specific shariah governance or certification. As a result, Noise is generally not considered shariah compliant. (theblockbeats.info)

Future Outlook

Noise is riding two converging waves: faster EVM execution environments and the formalization of information as an asset. On the infrastructure side, real‑time rollups such as MegaETH show how low‑latency block production can make high‑frequency attention markets feel responsive. On the product side, InfoFi tools are moving from dashboards and leaderboards toward actual trading venues. Noise’s concept of mindshare perps slots into that trajectory. (theblockbeats.info)

Over the next phases, several milestones would deepen the ecosystem:

• Oracle diversity: Incorporating multiple attention feeds, aggregation methods, and dispute processes to improve robustness.
• Transparent market mechanics: Publishing detailed specs for funding rates, index construction, and liquidation thresholds to help integrators and sophisticated traders.
• Governance path: If a token is introduced, outlining a clear role for community stewardship, parameter setting, and fee distribution.
• Developer surface: Tooling and APIs so analytics teams, quant funds, and front‑end builders can compose new experiences atop mindshare markets.

Noise’s fundraising and hiring suggest continued build‑out in New York with an emphasis on shipping product quickly. As more users become familiar with attention‑based instruments, Noise could sit alongside prediction markets and traditional perps as a standard part of the crypto toolkit. (theblockbeats.info)

Summary

Noise is a trend‑trading protocol that turns attention into a tradable market. The app aggregates high‑frequency attention signals and offers perpetual‑style markets where users can express views on whether a project’s mindshare is rising or falling. It connects through a non‑custodial wallet to a decentralized protocol on public blockchains and has tested on high‑performance L2 infrastructure to deliver a real‑time feel. As of October 2025, Noise has not published official tokenomics for a NOISE token; the current focus is on mindshare contracts rather than a live utility token. Backed by a small, product‑driven team in New York and investors noted in community databases, Noise is part of a broader shift that treats information and popularity as investable signals. If the team can harden oracles, publish transparent mechanics, and cultivate builders, Noise could become a foundational venue for trading the narrative layer of crypto. (noise.xyz)